You’ve seen it on your own feeds: those Instagram ads promising to help you make $10,000 per month, the people on LinkedIn who are constantly talking about themselves, or the typical influencer. These are all examples of marketing that encourages self-promotion. While they aren’t always pleasant but they are effective when done properly.

Self-promotion is important as it will help to increase awareness of your abilities and capabilities. This can lead to opportunities to help you develop your career or change professions. It also lets you show your achievements to others, who you may need in the near future. You risk being overshadowed and losing out on opportunities when you don’t have it.

It isn’t easy to master self-promotion as it is often difficult to determine if it’s not enough or if you’re being seen as a braggart braggart. Numerous studies have proven that braggadocio can make people feel envious and irritated and could cause negative reviews for your performance.

Constructive self promotion, on the contrary, is about showing others your unique value proposition. It is focused on showing others how you can excel, the reasons you excel at it and how you can solve their problems. This can be a difficult task for many people especially those who suffer from impostor syndrome or feel uncomfortable speaking up about their accomplishments. Mastering the art and science of self-promotion can increase the chances of success in the workplace.